“Accolade has partnered with our Business Managers to work their industry sectors and territories for five years. In that time we have secured contracts worth many millions of dollars – a huge return on investment. This type of marketing activity which we refer to as high level prospecting is a very specialised area and we found that general telemarketing agencies were unable to deliver effectively in this area” Cate Horncastle Head of Enterprise Marketing, EMC Corporation” www.emc.com
Our telephone based services are aimed at companies that are selling high value solutions. We specialise in the area of high value complex software solutions and services – an area where traditional telemarketing methods often produce poor results. Our IT clients range from a company with a turnover of $2million to a turnover of $91Billion. Our consultants cover Northern Europe (UK and Eire; German speaking countries; Scandinavia).
We are not a call centre. The Accolade difference is that our consultants all have at least 15 years of experience in the IT industry in senior business development and consultancy roles – we understand how businesses work, about how Business drivers shape IT requirements. We achieve exceptional results.
Prospecting - Outbound calling to senior executives is only effective when the caller has a sound knowledge not only of the product or service offering but its value in the context of a particular business situation. Accolade consultants explore and discuss how an offering can improve business performance.
Sales Research – Our Sales Research enables our clients to understand where and how a product or service can improve an organisation’s business activities. This means that we are able to run very targeted campaigns because we have a very clear message about how we add value.
Market Testing Value Propositions - Our clients often take their offerings to new markets – or release new products. Before significant marketing investments are made promoting these, we test (and refine) the value proposition using a telephone campaign.